Client engagement / Clinical Emergencies
Clear service information when time matters.
A healthcare-support service site designed for fast comprehension, with enquiries routed into Zoho CRM.
Website delivery & Zoho CRM integration
Deployed service site
The result you can inspect
Enquiries are mapped to custom CRM fields for follow-up.
System overview
How the pieces connect.
- 01
Find the service
Direct information for visitors under pressure.
- 02
Send an enquiry
Capture relevant service needs.
- 03
Route to CRM
Structured leads support follow-up.
A simplified view of the documented architecture.
The short version
Context before code.
The problem
Healthcare-support site for urgent medical assistance and home medical equipment, aimed at South African families. The core design problem is clarity under pressure: a visitor needs to understand the service, trust the offer, and find the right path quickly. Enquiries don't just land in an inbox — they're pushed into Zoho CRM as structured leads so nothing slips between the website and follow-up.
What I built
A healthcare-support service site designed for fast comprehension, with enquiries routed into Zoho CRM.
- Prioritising accessible, direct service information.
- Designing for users who may be making decisions under time pressure.
- Balancing professional credibility with simple navigation and clear next steps.
- Capturing enquiries directly into Zoho CRM as qualified leads, mapped to custom fields built for this business.
For a closer look
The decisions behind it.
Constraints & tradeoffs
Copy and navigation had to prioritise speed and clarity over persuasion, since a visitor under pressure won't read a long pitch. Every enquiry had to reach the sales pipeline reliably, which meant building the lead capture on a real CRM integration (Zoho, via a custom API and OAuth token flow) rather than a plain contact-form email that can get missed.
Delivery process
Lead capture runs through a complete lead-to-CRM sales system: I built the custom lead fields in Zoho CRM, set up the OAuth client and self-client flow in Postman to mint the authorization and refresh tokens, and wired form submissions to post structured leads into the CRM via the Zoho CRM API.
Tools used on this project
- UX clarity
- Healthcare service design
- Information hierarchy
- Responsive UI
- Zoho CRM API
- OAuth 2.0 token flow
- Postman
- Lead-capture integration