From a website visitor to a qualified sales conversation.

A two-stage funnel: the qualifier is the gate, and only visitors who pass it reach the heavier, more detailed audit — so the expensive part of the flow only runs on visitors worth the effort. The audit's scoring is deterministic, computed from the visitor's answers rather than generated freeform by a model, matching Six6's own public positioning that it's "guided questions, not a generic chatbot." On completion, the scored result and the prospect's answers are written into Six6's CRM as a structured lead, so the sales team works from a qualified, scored record rather than a raw enquiry.

The audit needed to be explainable and consistent, not a black-box model verdict, so scoring runs on deterministic logic rather than free-form generation. Effort had to be gated: the detailed audit is heavier than a form, so the qualifier stage exists specifically to filter out visitors who aren't a fit before they reach it. And because the site's whole positioning rests on being the reasoning-driven alternative to a static site, the flow itself had to hold up as the live proof of that claim, not just describe it in copy.